ALESSANDRO MURDACA

Alessandro Murdaca is a name that will be instantly recognisable to those who witnessed the meteoric rise of Italian trap in 2015.

The young video-maker born in 1999 provided, in the period of 2015-2017, now classic videos for some of the most essential Italian trap records.
His instincts for collaborators, in hindsight, have come off as very sharp. In fact, his first two notable videos were provided to none other than Sfera Ebbasta and Ghali.

While we now know those two artists as two huge entities at the apex of the Italian rap game and more, Murdaca probably went to produce those videos completely oblivious of the impact they would have on his and their career. 

Tracks like "Marijuana" & "Dende" by Ghali and "Panette" & "Ciny" by Sfera, were all directed by the young creative and contributed heavily to the now superstars' attainment of fame, especially "Dende" and "Ciny", respectively. 


Even in those early videos, which were made when he was only 17, the Italian showed great attention to detail and adaptability to his artists' style. 

In many ways, Murdaca even supplied the artists he worked and works for an aesthetic template to work with in the future. 

For Sfera Ebbasta, Murdaca used purple lean inspired chromatic sensibilities, psychedelic effects and classic rap settings like the projects, hood residents and underground locations. This combination served to recreate Sfera's song's vibes, influenced by American and French trap.

For Ghali, he developed a more eccentric and eclectic style, with androgynous looking actors, natural environments like forests and mountains and more light-hearted functions to communicate the fun and child-friendly sensibility of Ghali.

These two specific artists were the main collaborators of Murdaca’s for a couple years, after which he focused on his own career and made videos for pretty much the whole Italian rap game, including other famous acts such as Achille Lauro and Gemitaiz. 

The huge impact that Murdaca's videos had on the career of all these rappers he worked for definitely marked a historic contribution to the successful push to bring trap to the Italian mainstream, and for this he is well-respected and still highly demanded. 

Alessandro Murdaca's style and his ideas are probably one of the reasons that such hit songs had the impact they did, and with his work gifted an endearing appearance to the profession of video-making, inspiring many folks to walk in his footsteps and contributing to the further development of Italian urban culture.