CORTEIZ

After previous ventures in fashion branding such as Cade, British creative Clint (@clint419 on most socials) has started a new chapter for the realisation of his vision: CORTEIZ.

The brand’s identity has, as of now, been confined to offering everyday attire with creative graphical work attached to it. Beanies, shirts, hoodies, tracksuits, stickers and ski-masks are all part of the repertoire. 

The brand aesthetic acts as a cohesive agent between these items, making their most disarmingly simple and freely reproducible items feel just as Corteiz as the more innovative and artistic pieces (among them we enjoyed the Dynamite tee and Zidane tee).

This identity also spans across their promotional material, which in of itself serves as the brand’s artistic output. Two staples of their promotion are:  

1. The comedic leaflet, which promote product in the style of 1970s-1980s leaflets, while engaging in witty irony about the products’ use-value. 2. The genuinely artistic photos they distribute on social media, which normally present people wearing the clothes and the brand’s logo imposed on the photo.

Seeing the incredible quality contained in every aspect of the commodities, it’s not surprising to observe the care put into Corteiz’s networking by Clint. 

While not having received any genuinely mainstream endorsements (it’s not clear that would even be the goal), the creative has been able to connect with a variety of people and acts interesting to those interested in the British cultural scene, which demonstrates a keen eye by him. A few among these are: French rapper HIM$, model Ayaana Aschkar-Stevens, Nigerian brand Motherlan.

Ultimately, seeing the state of artistic direction and of relations with other acts that span across borders, it seems hard to deny that Corteiz is set to RULE THE WORLD.