Amsterdam-based streetwear brand Daily Paper has been meteorically risen to prominence in the ladder half of the past decade.
Back in 2008, creatives Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini set up a blog on which they would on occasion sell t-shirts with their logo.
Inspired by their own sub-Saharan heritage, the trio expanded the blog to a proper brand in 2010, finally establishing it as such in 2012. Having that year as their starting point, the African-Dutch fashion venture broadened their horizons to women’s apparel in 2015, and later incorporated sportswear sensibilities to their otherwise casual aesthetic.
Throughout the decade, Daily Paper has maintained quality and consistency in their art, in all the sectors they ended up specialising in. Their incredibly efficiently used- and strong social media presence has ultimately afforded them a trendsetter position in European, and even intercontinental casual wear.
Considering their now well-established position in their market, we take it to be safe to say that the unique blend of cultural flavours permeating throughout their collections will be maintained and will continue to turn heads all over the globe.