DigDat is one of the most clouted up rappers hailing from the UK, today. The young London-based drill rapper has been able to progress his sound by combining the grimy instrumental palette of his genre with a more technical flow and lyricism. DigDat first came unto the UK scene with a guest feature on Headie One’s “The One Two” in early 2018, which he followed up with his first real hit titled “Air Force”, which reached position 93 on the Singles Chart. This single was later remixed by Krept Konan and K Trap, further adding to the exposure for the rapper. That one song specifically would be indicative of what characterises DigDag’s style. To put it in comparative terms, that song gave us a preview of what would later be known as the New York Drill wave. We say this because while maintaining many tropes of the classic 2015-2016 UK-Drill run, tracks like Air Force employ cleaner, less “evil” atmospheres while also bringing more materialistic and generally American sounding lyrical themes, which extend especially to the visual aspects accompanying the songs. And even though it does seem clear that Dig’s aesthetic is a bit of a mixture between UK-Drill and NY-Drill, it is important to point out, as to not dilute the artists’ achievements, that it preceded and in some sense predicted the impact of NY-Drill. The Englishman still remained linked up with the predecessors of his sound, namely UK-Drill artists, such as when he collaborated with Loski on the track “No Cap”, which reached the 51 spot on the charts. Working with the Harlem Spartans legend not only represented his rise to fame to the point of gaining attention from established acts, but also showed a willingness for him to elevate the Drill genre to a newer place. 2019 would be a year of continued success, with Dig releasing the aforementioned collaborative track as well as singles like “Guten Tag” featuring Hardy Dicaprio and “Daily Duppy”, which is one among the multiple tracks that he provided to the GRM Daily video platform.
This way, Dig was able to amass enough attention to his music shrouded by the classic rap themes of street life, trapping and hedonism, so that he could release his first project in 2020: “Ei8ht Mile”. This well received debut project encompasses important features from the likes of D Block Europe, K Trap and American rapper Tee Grizzley. The last collaboration exposes one to the international influence that Dig’s music has, but isn’t the only event that demonstrates this, with other collaborations such as his work with Lil Tjay for the “F.N” Remix doing so as well.
In summary, Dig’s wild success on the back of a career that is not even biennial, shows his staying power in the British scene and beyond.